Michael Ramsey

As Digital Director, I lead the agency’s technical and strategic evolution, bridging the gap between high-level brand strategy and performance-driven technical execution.

At RedRhino, I am responsible for the strategic direction and technical integrity of the agency’s digital offering. I have pioneered the "Sales Engine" framework, a performance-first approach that transforms siloed digital tactics into integrated revenue-generating systems. My work is centered on bridging the gap between high-level creative and hard technical execution, ensuring that our clients—ranging from international enterprises to complex B2B organizations to local SMBs—benefit from a data-driven strategy that prioritizes ROAS and long-term pipeline value over vanity metrics.

A significant portion of my leadership is dedicated to overseeing Paid Media and Lifecycle Marketing. I architect full-funnel performance strategies across SEM, Programmatic, and Paid Social, leveraging custom Google Ads Scripts and automation layers to bypass platform limitations. This technical depth extends into our Email Marketing operations, where I orchestrate sophisticated automated customer journeys and advanced personalization layers within various platforms such as HubSpot, Salesforce Marketing Cloud, and Klaviyo. By connecting these channels through technical CRM data lineage, I ensure that every ad dollar spent is tracked through to conversion, providing clients with unparalleled transparency into their digital ROI.

In addition to performance media, I lead the agency’s technical evolution into the "AI-First" era. This involves building AI solutions to automate manual workflows, alongside pioneering our Generative Engine Optimization (GEO) strategies to secure brand authority within LLM search results. I am also the primary architect for our privacy-centric tracking models and international consent governance, implementing server-side Google Tag Manager and Conversions API (CAPI) integrations. This includes managing global compliance monitoring through automated and manual cookie audits for major international retailers to ensure multi-regional regulatory adherence. By mentoring a multidisciplinary team, I ensure RedRhino remains at the forefront of digital innovation and compliant, scalable growth.

As VP Digital, I focused on operational excellence and the modernization of the agency’s technical stack to drive client profitability.

During my tenure as VP Digital, I focused on transforming agency operations through the introduction of advanced MarTech and automation. I led the digital team in standardizing high-performance service delivery across SEO, paid media, and CRO, while personally architecting the agency’s internal reporting and profitability frameworks. By automating routine pacing and reporting tasks, I saved thousands of hours in manual labor, allowing the team to focus on high-level strategy.

I played a pivotal role in the sales process, translating complex technical needs into clear statements of work and attending high-stakes meetings to secure new enterprise contracts. My introduction of tools like Google Tag Manager and Data Studio established a standard for transparent, real-time client reporting that became a core agency differentiator.

At Reprise, I managed the technical SEO and organic strategy for a portfolio of Tier 1 enterprise brands across the automotive and telecom sectors.

As Associate Director, I navigated the technical complexities of enterprise-level SEO for international brands in the automotive, telecom, and pharmaceutical industries. I specialized in bridging the gap between our search strategy and external development agencies, ensuring technical recommendations were implemented correctly across massive, complex CMS environments.

I led an in-house team of specialists, fostering a culture of technical rigor and data-driven reporting. Beyond organic search, I supported the paid search team by developing custom automation scripts to improve campaign efficiency and provided integrated reporting that showcased the synergistic value of search within a multi-million dollar media mix.

At TechWyse, I managed the delivery and scaling of SEO services for a high-volume client base using a mix of on-shore and off-shore resources.

In this role, I focused on the operational scalability of search services. I managed and trained several large off-shore teams in India, refining workflows to ensure that technically sound SEO was delivered to hundreds of clients ranging from local SMBs to international corporations.

My technical background in PHP and MySQL made me the primary lead for resolving critical technical roadblocks, while my strategic focus contributed to the development of the agency’s internal lead-tracking and reporting software. I successfully improved client engagement by integrating CRO and behavioral analysis into our core search offering.

I managed the technical and marketing ecosystem of a high–traffic financial publisher, focusing on conversion–centric growth across search and email.

Operating as a full–stack digital marketer and webmaster, I was responsible for the technical SEO, WordPress development, and high–volume email operations for a major publishing brand. My initial technical overhaul tripled organic search traffic within months, establishing a trajectory of consistent growth. I managed the end–to–end lifecycle of our digital assets, from custom landing page development to server maintenance.

A primary focus was reversing declining subscriber trends through rigorous split testing. I managed automated email marketing reaching tens of thousands of subscribers, utilizing data–driven insights to significantly increase premium conversions. By aligning paid search with optimized user journeys, I transitioned the subscriber list from stagnation into a high–growth engine.

I established the digital presence for an international retailer while simultaneously leading a specialized SEO group (KaizenSEO) to manage external clients.

In this foundational role, I spearheaded the digital growth for an international furniture brand, scaling their U.S. organic revenue until it became the company’s primary income source. I pioneered SEO and CRO strategies using enterprise analytics tools that predated modern standards. To support this growth, I established and trained a remote team in the Philippines, developing high–performance operational workflows.

Beyond the in–house brand, this period included the launch of KaizenSEO. I led this specialized group in undertaking digital marketing projects for a diverse portfolio of external clients, ranging from real estate and e–commerce to local cinema. This dual focus provided early, high–level experience in managing a multi–client agency portfolio while maintaining the technical integrity of a global retail brand.