Michael Ramsey

As Digital Director at RedRhino, I lead the agency’s technical and strategic evolution, bridging the gap between high-level brand strategy and performance-driven technical execution.

At RedRhino, I direct the agency’s digital strategy and technical integrity through my "Sales Engine" framework–a performance-first approach that integrates siloed digital tactics into cohesive revenue systems. By bridging high-level creative with rigorous technical execution, I ensure that our diverse client base–from global enterprises to local SMBs–benefits from data-driven strategies that prioritize long-term pipeline value and measurable ROAS over vanity metrics.

A primary focus of my leadership is overseeing high-scale Paid Media and Lifecycle Marketing. I architect full-funnel performance strategies across SEM, Programmatic, and Paid Social, leveraging custom Google Ads Scripts and automation to bypass platform limitations. This technical depth extends to our Email Marketing operations, where I orchestrate sophisticated automated journeys and personalization layers within platforms such as HubSpot, Salesforce Marketing Cloud, and Klaviyo. By establishing technical CRM data lineage, I aim to ensure every ad dollar is tracked through to conversion, providing clients with transparency for their digital ROI.

In addition to performance media, I lead our technical evolution into the “AI-First” era, building custom solutions to automate manual workflows and pioneering Generative Engine Optimization (GEO) services to secure brand authority within LLM search results for our clients. I also serve as the lead architect for our privacy-centric tracking models and international consent governance. This includes implementing server-side GTM and CAPI integrations, as well as managing global compliance monitoring through automated and manual cookie audits for major international retailers. By mentoring a multidisciplinary team, I ensure the agency remains at the forefront of digital innovation and compliant, scalable growth.

As VP Digital, I focused on operational excellence and the modernization of the agency’s technical stack to drive client profitability.

During my tenure as VP Digital, I focused on transforming agency operations through the introduction of advanced MarTech and automation. I led the digital team in standardizing high-performance service delivery across SEO, paid media, and CRO, while personally architecting the agency’s internal reporting and profitability frameworks. By automating routine pacing and reporting tasks, I saved thousands of hours in manual labor, allowing the team to focus on high-level strategy.

I played a pivotal role in the sales process, translating complex technical needs into clear statements of work and attending high-stakes meetings to secure new enterprise contracts. My introduction of tools like Google Tag Manager and Data Studio established a standard for transparent, real-time client reporting that became a core agency differentiator.

At Reprise, I managed the technical SEO and organic strategy for a portfolio of Tier 1 enterprise brands in competitive sectors such as automotive and telecom. I was also the technical lead for advanced Google Ads automation.

As Associate Director, I navigated the technical complexities of enterprise-level SEO for international brands in the automotive, telecom, and pharmaceutical industries. I specialized in bridging the gap between our search strategy and external development agencies, ensuring technical recommendations were implemented correctly across massive, complex CMS environments.

I led an in-house team of specialists, fostering a culture of technical rigor and data-driven reporting. Beyond organic search, I supported the paid search team by developing custom automation scripts to improve campaign efficiency and provided integrated reporting that showcased the value of search within a multi-million dollar media mix.

At TechWyse, I managed the delivery and scaling of SEO services for a high-volume client base using a mix of on-shore and off-shore resources.

In this role, I focused on the operational scalability of search services. I managed and trained a large off-shore team in India, refining workflows to ensure that technically sound SEO was delivered to hundreds of clients ranging from local SMBs to international corporations.

My technical background in PHP and MySQL made me the primary lead for resolving critical technical roadblocks, while my strategic focus contributed to the development of the agency’s internal lead-tracking and reporting software. I successfully improved client engagement by integrating CRO and behavioral analysis into our core search offering.

I managed the technical and marketing ecosystem of a high–traffic financial publisher, focusing on conversion–centric growth across search and email.

Operating as a full–stack digital marketer and webmaster, I was responsible for the technical SEO, WordPress development, and high–volume email operations for a major publishing brand. My initial technical overhaul tripled organic search traffic within months, establishing a trajectory of consistent growth. I managed the end–to–end lifecycle of our digital assets, from custom landing page development to server maintenance.

A primary focus was reversing declining subscriber trends through rigorous split testing. I managed automated email marketing reaching tens of thousands of subscribers, utilizing data–driven insights to significantly increase premium conversions. By aligning paid search with optimized user journeys, I transitioned the subscriber list from stagnation into a high–growth engine.

I established the digital presence for an international retailer while simultaneously working as part of a specialized SEO group (KaizenSEO) to manage external clients.

In this foundational role, I spearheaded the digital growth for an international furniture brand, scaling their U.S. organic revenue until it became the company’s primary income source. I pioneered SEO and CRO strategies using enterprise analytics tools that predated modern standards. To support this growth, I established and trained a remote team in the Philippines, developing high–performance operational workflows.

Beyond the in–house brand, this period included the launch of KaizenSEO. I led this specialized group in undertaking digital marketing projects for a diverse portfolio of external clients, ranging from real estate and e–commerce to a local cinema. This dual focus provided early, high–level experience in managing a multi–client agency portfolio while maintaining the technical integrity of a retail brand.

Bachelor of Arts

Major: Philosophy — Minor: East Asian Studies

Graduated with Honours, Spring 2008