Michael Ramsey

At RedRhino I handle a wide variety of responsibilities from high level strategy and management, to hands-on technical execution.

TBD.

During my time with tbk Creative I led the digital team and delivered high value internal projects, handling tasks and responsibilities such as:

During my time with tbk Creative I led the digital team in handling tasks such as search engine optimization, digital advertising, conversion rate optimization, analytics, task automation, and many others.

I brought many new technologies and approaches to tbk. I introduced programmatic advertising, working with multiple vendors to find the best fit for tbk Creative’s clients. I introduced the company to new tools such as Moz, Majestic, Ahrefs, and SEMRush, improving SEO and advertising reporting and analysis for both existing clients and new leads. I brought call tracking technology on-board that allowed for lead generation focused clients to track which channels are most effective. I was also responsible for introducing Google Tag Manager and advanced events tracking of user engagement in Google Analytics. Automated always-on reporting was also handled by me via Google Data Studio. I also launched conversion rate optimization services via split/multivariate testing and related software.

Numerous automation and tracking projects I undertook saved the company thousands of hours in manual effort per year and delivered key business insights never before available to senior leadership. I was responsible for automating monthly client reporting, bid management and tracking in Google Ads, invoice review and management, company revenue and profitability reporting, all-staff total/billable time utilization trending and projections, developer burndown tracking and analysis, managed service and website quote building calculators, sales lead tracking and analysis, and other similar projects.

I was also very involved in sales efforts. I helped create proposals, built and reviewed quotes, participated in sales meetings, and provided strategic insights into which programs and campaigns would be most effective for new prospects.

Working with Reprise Media gave me the opportunity to bring my skills to enterprise clients such as major automotive brands, large telecoms, international beauty brands, and pharmaceutical companies. During my time with Reprise I took on:

Working with Reprise Media gave me the opportunity to bring my skills to enterprise clients such as major automotive brands, large telecoms, international beauty brands, and pharmaceutical companies.

My responsibilities at Reprise included managing a team in-house. I delegated tasks, managed workflow, reviewed work, evaluated the team’s effectiveness, and of course training, training, training.

The most difficult technical SEO challenges were my area of particular expertise. I had to deal with clients and their development agencies to see SEO changes implemented across massive and complex sites, providing detailed and specific directions.

I have also worked with the paid search side of Reprise, particularly in helping with AdWords scripts and other automation. We also worked together to deliver cross-channel reporting that told a complete story about how people were getting to and engaging with a client’s site and the role search played.

In my role I met directly with various client stakeholders to present findings, provide direction, and contribute my technical expertise.

TechWyse provided a wealth of experience from the wide array of clients I had an opportunity to work with. Each had unique challenges and strengths within their respective industries. Hundreds of different clients spanned the gamut from sole proprietor small businesses to major international corporations. My role included working on:

TechWyse provided a wealth of experience from the wide array of clients I had an opportunity to work with. Each had unique challenges and strengths within their respective industries. Hundreds of different clients spanned the gamut from sole proprietor small businesses to major international corporations. These clients were from diverse industries such as:

I worked closely with a tight-knit team in Canada and managed several teams in TechWyse’s Indian office who were involved with different aspects of the setup and recurring processes for SEO services. I did substantial work towards updating and expanding SEO processes to scale easily and take advantage of current best practices while also easily tailored towards the unique challenges posed by different clients. This included on-page content optimization, website technical optimization, and off-page link and citation building.

My work did not only revolve around SEO. I provided valuable contributions towards the development of internal software and TechWyse’s publicly offered AdLuge system. I led efforts regarding the analysis of website engagement and conversion rate optimization. My skills related to development (PHP, JS, MySQL, etc.) made me the primary Canadian resource when a client website had technical issues that needed to be addressed before the Indian team would be available.

While working at TSI I was involved in many different aspects of the development, maintenance and marketing of the business online. I smoothly transitioned between a variety of different responsibilities as needed, including those noted below:

While working at TSI I was involved in many different aspects of the development, maintenance and marketing of the business online. I smoothly transitioned between a variety of different responsibilities as needed. Changes in staff and strategy made my diverse skill set invaluable, ensuring the website continued to improve.

Changes from my initial on-site SEO audit saw organic search traffic triple in a few months. The website then maintained a year over year improvement to visits from organic search under my watch.

I managed paid search campaigns to promote both paid products and free subscriptions. The free report campaign I built was responsible for shifting the free subscriber list from a slow decline to significant subscriber gains each month.

I took over some of the ongoing development for the theme and plug-ins for the WordPress site working closely with TSI’s the external agency. I frequently built specialized landing pages for paid campaigns that had excellent performance.

The conversion rate optimization work I did for the landing pages, online advertising, and emails produced strong results, significantly improving campaign performance.

I also handled responsibilities such as posting to the site, sending e-mail campaigns, miscellaneous reporting, community management, creating and implementing new marketing ideas, social media marketing and optimization, dealing with subscribers’ technical issues, affiliate marketing and many other ad hoc tasks.

KaizenSEO was the natural extension of the work I did hiring an overseas team for Greentea Design’s needs. Our close-knit team in Toronto gradually expanded to undertake additional projects thanks to our growing company. We started taking on various short-term client work and eagerly expanded our knowledge of different industries.

Among our projects were an online hobby store, a real estate agent website, a blog and info site for a minor celebrity, and a local cinema. We also worked on various internal projects, notably a social mapping platform.

Working with Greentea Design offered the opportunity to get my start in digital marketing, conversion rate optimization, and various other areas of internet technology and business. I handled many responsibilities including:

During my time working with Greentea Design I gained and maintained organic search rankings for many competitive terms through aggressive and creative link building as well as cutting edge on-site optimization. I was able to see U.S. business grow from a small side-line to the company’s main source of revenue.

I started doing CRO, website traffic and engagement analysis using ClickTracks, an enterprise class analytics and conversion rate optimization software package that predated Google Analytics and Google Website Optimizer.

In the pursuit of maximizing efficiency and improving return on investment, I worked to outsource many low-level responsibilities to workers in the Philippines. Starting from a single contact, I worked to hire, train and manage a team that would eventually handle many tasks related to general site upkeep, online marketing, web development and design.

I fulfilled numerous responsibilities while there, including but not limited to link building, on-page SEO, content creation, outsourcing, Google Sketchup to create custom furniture models, usability testing, handling customers, training, split testing, and many different online marketing efforts such as AdWords search campaigns.

Bachelor of Arts

Major: Philosophy — Minor: East Asian Studies

Graduated with Honours, Spring 2008